Most Tohoku itineraries online are built off the same five spots, copied from the last guide.

We laid out a full 5-day Tohoku itinerary, spaced out enough to actually enjoy each stop, built around what the same postcard shot of Matsushima Bay leaves out.

This is the trip that makes the same postcard shot of Matsushima Bay look like the warm-up act, not the main event. It's completely free to download, so the only real risk is not opening it before your trip's already planned.