Tohoku looks incredible in every photo already online, and completely different once you actually plan it properly.

This 3-day Tohoku itinerary is ours, built from scratch, kept tight enough to actually enjoy it, skipping the same postcard shot of Matsushima Bay entirely.

This is the itinerary people wish they'd found before they booked, not after they got home. It's free. The only cost is planning your Tohoku trip without it.