Five lesser-known Italian destinations that rival Rome, Venice and Milan

While many visitors head to Milan, Rome, Venice, or Florence, Italy has many other beautiful spots that are just as breathtaking.

If you’re looking for somewhere a bit closer to home, Europe is the perfect choice for a holiday.

With its rich culture, lovely beaches, and great value for money, it’s no surprise that Brits often choose Spain, Portugal, or France for a quick getaway

However, here are five hidden gems in Italy that deserve a spot on your travel list for 2025.

1) Salento, Southern Puglia. Visit Salento to soak up the genuine charm of southern Puglia. Take a dip in the stunning turquoise waters of Cala dell’Acquaviva. Head to Martinucci Cafe in the pretty town of Castro, where you can try a pasticciotto pastry – a local treat – with a creamy cappuccino.

2) Scopello, Sicily. Discover the timeless beauty of Scopello, a peaceful village along Sicily’s rugged coast. Explore the historic Tonnara and relax with an Aperol Spritz in hand while watching the sunset over the sparkling Mediterranean Sea.

3) Lari, Tuscany. Treat yourself to the foodie heaven of Lari, a charming hilltop town in Tuscany. Wander its ancient streets, surrounded by medieval buildings, and visit the famous Martelli family, known for making delicious handmade pasta.

4) Dolomites. Escape to the serene beauty of the Dolomites, where towering peaks and lush meadows surround you. Sip a spritz while soaking in the amazing views and enjoy the peaceful atmosphere of this stunning mountain range.

5) Island of Giglio. Off the coast of Tuscany, the Island of Giglio is a true hidden treasure, perfect for avoiding the crowds. With its clean beaches, crystal-clear waters, and delightful villages, it’s an ideal spot for a weekend break or a longer holiday!

Discover more hidden gems with our interactive map!

Did you know we have a Hidden Gem Finder on our website? This handy little map shows over 12,000 hidden gems across the entire world with their exact co-ordinates available to view on Google Maps as well as an image/description for each one!

Click to view Hidden Gem Finder!